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BUILT OREGON

Brand Extension Through Merchandise

Partnered with Built Oregon to develop a branded merchandise strategy that strengthened the organization's identity while celebrating Oregon's thriving consumer products community. Created strategic recommendations for product assortment, merchandise architecture, and commercialization opportunities designed to extend the brand and deepen community engagement.

Expertise Applied

  • Brand Extension Strategy

  • Merchandise Strategy

  • Product Assortment

  • Commercialization

  • Consumer Products