Helping consumer brands navigate growth, innovation, and transformation.
From early-stage ventures to established organizations, I partner with leadership teams to solve complex business challenges across product strategy, merchandising, category management, and go-to-market execution. Every engagement is tailored to the organization's goals while drawing on experience leading global product organizations at Nike and adidas.
Solstice
Building a Consumer Brand from the Ground Up
Served as General Manager for an early-stage direct-to-consumer brand, leading the business from concept through launch. Developed the product strategy, merchandising approach, sourcing network, operational processes, and go-to-market plan while establishing the foundation for future growth.
Key Contributions
• Business Strategy
• Product Strategy
• Merchandising
• Sourcing & Operations
• Brand Launch
• Go-to-Market Strategy
JORY | Portland Gear
Building the Strategic Foundation for a New Brand
Partnered directly with the founder to define the strategic foundation for a new outdoor lifestyle brand. Developed the business plan, product strategy, merchandising framework, operational roadmap, and go-to-market approach to support a successful launch and scalable growth.
Key Contributions
• Business Strategy
• Product Strategy
• Merchandising
• Consumer & Market Insights
• Operations Planning
• Go-to-Market Strategy
wool&
Strategic Business Assessment
Conducted an executive assessment of the women's apparel business, evaluating product strategy, merchandising, assortment architecture, and consumer-driven growth opportunities. Delivered recommendations to strengthen the product portfolio, improve consumer relevance, and support long-term category growth.
Key Contributions
• Product Strategy
• Merchandising
• Assortment Architecture
• Consumer Insights
• Category Assessment
• Growth Strategy
DIG360
Strategic Advisory Across Retail & Consumer Brands
Partnered with DIG360 on multiple strategic consulting engagements supporting retailers and consumer product companies. Advised clients on merchandising strategy, product planning, retail operations, and commercial opportunities, including in-depth work with organizations such as Circle Craft and Lee Valley Tools.
Key Contributions
• Retail Strategy
• Merchandising
• Product Planning
• Commercial Strategy
• Consumer Products
• Strategic Advisory
Asahi KASEI
Performance Innovation Strategy
Partnered with the innovation team to identify opportunities within the global performance running market. Developed strategic recommendations that connected consumer insights with material innovation and commercialization opportunities.
Key Contributions
• Consumer Insights
• Product Innovation
• Performance Running
• Commercial Strategy
• Product Development
Built Oregon
Brand Extension Through Merchandise
Developed a branded merchandise strategy that strengthened Built Oregon's identity while celebrating Oregon's consumer products community. Created recommendations for assortment strategy, merchandise architecture, and commercialization opportunities that extended the brand and increased community engagement.
Key Contributions
• Brand Extension Strategy
• Merchandise Strategy
• Product Assortment
• Commercialization
• Consumer Products