Executive Leadership. Strategic Advisory. Commercial Growth.

Whether you're launching a new product, transforming your merchandising organization, or preparing for your next stage of growth, I provide executive-level leadership that bridges strategy and execution.

I partner with consumer brands, founders, executive teams, and private equity-backed companies to solve complex product and merchandising challenges, strengthen organizational capabilities, and drive sustainable business growth.

  • product creation strategy

  • consumer and market insights

  • brand and product strategy

  • general management

Executive Advisory

Strategic guidance for leadership teams navigating growth and change.

I work alongside CEOs and executive teams to evaluate opportunities, solve complex business challenges, and build practical strategies that deliver measurable results.

Typical engagements include:

  • Growth strategy

  • Product portfolio reviews

  • Organizational design

  • Business transformation

  • Coaching and mentoring

  • Strategic planning

Executive Leadership When You Need It Most

Whether you're scaling a business, launching a new category, navigating organizational change, or filling a leadership gap, I provide experienced executive leadership that helps organizations move forward with confidence.

Engagements may include:

  • Leading strategic initiatives

  • Building merchandising and product organizations

  • Developing long-range category strategies

  • Strengthening Go-to-Market processes

  • Mentoring and developing leadership teams

  • Driving cross-functional alignment

  • Improving commercial performance

Product Strategy & Innovation

Building products customers love and businesses that can scale.

From identifying market opportunities to creating long-term product roadmaps, I help organizations develop product strategies that align consumer needs with business objectives.

Services include:

  • Product roadmap development

  • Innovation strategy

  • Consumer segmentation

  • Product architecture

  • Franchise strategy

  • Seasonal planning

  • Lifecycle management

Merchandising & Category Strategy

Creating assortments that drive profitable growth.

Strong merchandising is more than selecting products, it's aligning consumer demand, financial goals, and operational execution.

Areas of expertise:

  • Category strategy

  • Assortment architecture

  • Pricing strategy

  • SKU productivity

  • Margin optimization

  • Marketplace strategy

  • DTC and wholesale planning

Go-to-Market Excellence

Connecting product strategy with commercial execution.

Successful launches require alignment across the organization. I help teams create scalable Go-to-Market processes that improve collaboration and execution.

Services include:

  • GTM strategy

  • Commercialization planning

  • Cross-functional operating models

  • Seasonal milestone management

  • Launch readiness

  • Retail execution

Organizational Transformation

Building stronger teams and scalable operating models.

Growth often requires new ways of working. I help organizations design the processes, structures, and decision-making frameworks needed to scale effectively.

Examples include:

  • Merchandising operating models

  • Product development processes

  • Team structure

  • Decision frameworks

  • Planning cadence

  • Organizational alignment

  • Leadership development