JORY | Portland Gear

Building the Strategic Foundation for a New Brand

Partnered directly with the founders to develop the strategic foundation for launching a new outdoor lifestyle brand. Defined the business strategy, product direction, merchandising approach, operational planning, and go-to-market roadmap to support a successful launch and scalable growth.

Expertise Applied

• Business Strategy

• Product Strategy

• Merchandising

• Consumer & Market Insights

• Operations Planning

• Go-to-Market Strategy